Web has changed so much since it started. Today it is a user-driven type of media. A successful website is not like pamphlet that you can just produce, hand out and wait for outcome. Even the small websites need to get updated. They need stable care, consideration and usual updates to become thriving and successful.
There are many free tools available that can simplify updating for you. For example you can add a news section to your website where you can post news and updates about your business. Now these news and updates need not to be super lengthy and extra cool. But they need to be regular. Write small casual items about the events and happenings around your business. And post them on the go from your mobile phone.
There is always Social Media; it is not enough to have a website. Each small business should also have a Facebook page and a Twitter profile. Allow the visitors of your website to join your social networks from your website. Then you can post the same news items to your Social Media and you can also directly interact about your current and potential customers.
If you got your small business website from some cheap web design company please make sure that your website is easy to update and it comes with a content management system that is not hosted by the web design company. Sometimes web design companies offer free CMS but once your contract period ends they ask you to pay for that CMS. Ask your web design company to use an open source and free content management system for your website, such as Wordpress.
